Most websites are integrated with a host of third-party tools, either to collect visitor information or provide that same information to others. A WordPress site, for example, may use Stripe to take visitors’ payments and Freshdesk for customer service. The site’s owner often then shares the collected information with other services for use in marketing: Facebook Lead Ads, Mailgun, Google Analytics and more.
Violating these contracts can cause serious problems for your business growth down the road. As your business grows, you may consider partnering with other organizations — revenue-sharing deals, brand sponsorships, licensing deals, and so on. You may even get an acquisition offer. And most of these deals will require you to “warrant” — promise — that you have complied since day one with all privacy laws and contractual obligations. This makes sense: potential partners want to know whether they’re about to do business with a company that violates laws and breaches contracts, so they require you to confirm you’re compliant with them.
- Amazon Web Services
- Campaign Monitor
- Constant Contact
- Facebook API, Lead Ads, Pixel and SDKs
- Google AdWords, AdSense, Analytics, Drive, Docs, Firebase and Forms
- Microsoft Office
- New Relic
- Twitter API